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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

billion by 2028. By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09

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2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

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2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

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Why we care about loyalty marketing

Martech

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But access requires users to provide an email address and agree to be contacted about promotions and offers. In 2022, U.S. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. billion by 2028. Execution and Collaboration With its unique promotional style and authentic ideas for influencer collaboration, Salesforce wishes to leave a lasting impact and convert many into Trailblazers.