Social media statistics shaping Australia’s digital landscape in 2025
Sprout Social
MARCH 13, 2025
million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. In 2024, women 2534 made up 24% of Australian Instagram users, and men 21%.
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