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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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AI-powered martech releases and news: April 24

Martech

They are telling investors it will turn cash flow positive in 2029. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. This program provides an environment for marketing leaders to explore AI-driven solutions for content operations.

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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

Could ChatGPT launch an advertising product within the next year? That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. The ability for advertisers to reach ChatGPTs users represents a significant new opportunity. The answer seems to be yes, based on internal OpenAI documents.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2023, social media advertising accounted for approximately US$3.8 billion) by 2030.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 27.