Marketing Insider Group

FEBRUARY 12, 2025

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. Professionals use data-driven strategies and analytics to optimize campaigns, resulting in better ROI and faster performance improvements. However, managing paid media campaigns can be challenging.

Advertising

Hubspot Marketing

MAY 5, 2025

AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. These AI use cases have generated customer-facing benefits for some companies. For example, Lyft partnered with Anthropic (makers of Claude) to automate elements of its customer support operations.

Price

The CMO Survey

MARCH 18, 2021

The pandemic has also turned up the dial on customer demand for digital experiences—placing marketers in a stronger position to provide strategic direction to their companies and deliver growth against that opportunity. Some 72.2% Companies adding marketing jobs were smaller in terms of number of employees and sales revenues. for the year.

CMO

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2029 $12.14 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19 billion 2023 $5.86

Customer Journey

Scoop.it!

SEPTEMBER 7, 2023

It offers features like content discovery , automated curation, and analytics to help businesses make informed decisions about their content strategy. billion by 2029, meaning that new AI-powered solutions are always in the making. The global machine learning market is estimated at $21.17 billion in 2022 and is expected to reach $209.91

Law

Moz

MAY 23, 2019

You can certainly track these things as custom dimensions or custom metrics if that floats your boat. If you are familiar with using custom dimensions and custom metrics, then I assume you probably know how to do this. That can show up in Search Console, but you're not going to get it in Analytics. Form submits.

Management