Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 129

Analytics eCommerce Advertising Advertisers 129

Search Engine Land

MARCH 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. To learn how to archive or set up custom dimensions, visit the Analytics Help guide.

Analytics 92

Analytics Customer eCommerce User-Generated 92

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Customer Journey 136

Customer Journey Analytics Customer Marketing 136

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. This is understandable. Processing.Please wait.

Analytics 144

Analytics Transform Customer CMO 144

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

Analytics 115

Analytics eCommerce Advertising Advertisers 115

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 113

Analytics Customer Journey User-Generated Customer loyalty 113

Search Engine Land

AUGUST 7, 2023

Google Analytics 4 reports now have additional customization capabilities through Match Types. Google explained the advantages of implementing filters into reports via a statement on the Analytics Help Center. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about.

Analytics 94

Analytics Customer Search Marketers Marketing 94

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. Hint: it’s always the year of the customer.).

Customer Journey 133

Customer Journey Analytics Customer Branding 133

Martech

AUGUST 18, 2022

The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage with digital platforms at tournaments and determine ways to improve the experience. Timeline for rollout.

Transform 108

Transform Analytics Customer Food 108

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customer Journey 114

Customer Journey Analytics Customer Marketing 114

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. ” “Now, conversions in the existing report and explore modules will become key events. ” Why we care. .” ” Why we care. Action needed?

Analytics 112

Analytics Advertising Advertisers Management 112

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 128

Analytics Shoppers Customer loyalty eCommerce 128

Search Engine Land

OCTOBER 26, 2022

Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report. Processing…Please wait.

Analytics 105

Analytics Customer SEO Search Marketers 105

Econsultancy

MARCH 21, 2022

One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download! 24/7 vs. 8/5)?

Customer Journey 98

Customer Journey Analytics Customer Retail 98

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 124

Analytics Transform Market Trends Customer 124

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. For You customization. Accessibility.

Analytics 92

Analytics Transform Search Marketers Branding 92

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Analytics 98

Analytics User-Generated Social Media Marketing Promotion 98

Martech

JANUARY 11, 2024

Customer expectations are higher than ever. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech.

Analytics 109

Analytics Marketing Marketers Customer 109

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. What Are Customer Journey Analytics? This is where customer journey analytics comes in. First announced at INBOUND 2022 , this new tool tracks customer touchpoints (landing pages, forms, etc.)

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. The aim is to improve the accessibility of the data and insights Glassbox generates to support optimization of digital experience and the customer journey. Why we care. Get MarTech!

Analytics 128

Analytics Transform Customer Journey eCommerce 128

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. We’re so glad we won’t be answering calls on the GA4 customer service desk this week. If it doesn’t get better, considering removing from many customers’ sites because it is just pointless drag on speed stats.” “GA4

Analytics 115

Analytics Marketing Marketers Digital Marketing 115

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customer Journey 114

Customer Journey Analytics Customer Marketing 114

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Audiences Here is where you can create custom audiences for your GA4 account.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. A shortage of talent.

Analytics 145

Analytics Customer Journey Marketing Marketers 145

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Custom reports builder. Custom reports builder.

Analytics 133

Analytics Promotion Customer Management 133

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 118

Customer User-Generated Analytics Place 118

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. Additionally, the Explore section, Custom Reports, and the Data API will provide behavioral insights as well as anonymized and aggregated insights from ads campaigns. What’s changing? What Google is saying.

Analytics 108

Analytics Advertising Advertisers Place 108

Six & Flow

JULY 22, 2023

Customer Journey Analytics, a powerful tool offered by HubSpot , empowering product managers and marketers to delve deep into their brand's touch points and unlock valuable insights to improve conversions.

Customer Journey 52

Customer Journey Analytics Customer Management 52

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 112

Customer B2C Transform Retail 112

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126