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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.

Gen Z 111
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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. million Australian users by 2029. TikTok: 83.2K TikTok: 507.1K

Fashion 96
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Gen X: six hours and five minutes. But what are people doing online? billion) by 2030.

Gen Z 57
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65
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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

I was running social media for an organization when TweetDeck hit the market. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Lets dive into what agentic AI looks like today and what tools are worth considering for your marketing team. How close are we to this future state?

Price 98