Hubspot Marketing
APRIL 29, 2025
This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Tim Hanson , CMO at Penfriend, calls this the understanding gap.
Welcome Software
MARCH 11, 2025
Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Hand over the sh*tty tasks, before you are about to get a hella lot more productive and creative.
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Martech
APRIL 18, 2024
This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We The company pledged its operations will be net zero by 2030, and its portfolio by 2050.
SmartBrief - Marketing
APRIL 21, 2024
Gartner’s most recent annual CMO Spend and Strategy Survey reports that 71% of CMOs feel their enterprise lacks sufficient budget or resources to deliver its marketing strategy successfully. until 2030. And, lately, CFOs are coming knocking more often — “tin cupping” for savings across the organization, if you will.
Businesses Grow
MAY 1, 2023
While most people are currently “meh” about the metaverse, Ipsos research shows massive economic potential and new marketing opportunities by 2030. Kimberley Gardiner, CMO of Tractor Supply, showed how she is emphasizing employee-generated content to create human connections with customers.
Hubspot Marketing
JANUARY 7, 2024
The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon. The modern-day CMO doesn’t have a generic, one-size-fits-all background. Is there room for growth and innovation?
Hubspot Marketing
DECEMBER 11, 2023
Deloitte Insights found that 42% of high-growth companies rely on marketing for their most creative ideas : “While creative ideas can come from any of these sources, the CMO is sometimes best positioned to be the champion of identifying and activating these ideas across the enterprise.” But the fear is still there.
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