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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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7 core capabilities and features every DXP must have

Welcome Software

According to current estimates, this value will triple by 2030, topping $31.7 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion, demonstrating a sustained compound annual growth rate (CAGR) of 13.3% for the forecast period.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. Through these efforts, IKEA aims to become a climate-positive business by 2030.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. Examples of Email Marketing Email marketing is still a popular form of marketing despite claims that the younger generations don’t use email.

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