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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences.

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The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot Marketing

In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. If they want to pay lower a cost per acquisition bid, they’ll have to settle with stooping at the bottom of the ad rankings.

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Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Digital Marketer

Plus, you can charge whatever prices you want. Committing to one niche makes marketing easier, it makes selling easier, and it makes scaling easier. 2 – Purchasing Power Is this market (or at least a segment of it) able to afford what you want to charge? 6 – Easy to Reach Is the market fairly easy to find online?

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Advertising: Where you use paid advertising to get in front of your ideal customer. Content and Direct marketing require more time than money, and advertising requires more money that time. Put simply – it’s a mathematical way to make sure that every penny spent advertising yields significant returns.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

Rock Content

Ryder Meehan of acquisition marketing consulting group Meehan Digital said to optimize every available element of an Amazon listing, including completing all description fields using target keywords and adding photos and videos. Answering questions. Ad products.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And so this organization was having trouble getting more revenue with their clients, and they’re actually losing market share to these social media companies like, you, you know, TikTok and other ones where a lot of spend is starting to go. One of the really great aspects about the platform side is identity resolution.