Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Experience managing multiple projects and adhering to deadlines.

Management 112

Management Inbound Marketing Marketers Marketing 112

Hubspot Marketing

MAY 26, 2022

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. What makes a good project management budget template for marketing? Spendesk [Excel]. SwagDrop [Google Sheets].

Management 142

Management Marketers Marketing Acquisition Marketing 142

Hubspot Marketing

NOVEMBER 28, 2022

Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 131

eCommerce Acquisition Marketing Entertainment Global Marketing 131

Martech

DECEMBER 14, 2022

Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.

Analytics 116

Analytics Advertising Advertisers Acquisition Marketing 116

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.

eBook 145

eBook SEO Real Estate Promotion 145

Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. She added, “This is the power of human movement data and really being able to access real-time information on what’s going on with people.”.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98