Adobe Experience Cloud Blog

JULY 14, 2015

With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications. Beacon Technology in B2B Marketing. Location Marketing Solutions.

Thought Leadership 134

Thought Leadership Retail New Technology Marketing 134

Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Adoption of new technologies is often the easy part.

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Marketing Insider Group

JULY 20, 2023

in June from the previous month” Why Everyone Fell for the Idea of AI-Generated Content People got excited about AI because the technology has various applications, including content creation for marketing, advertising, entertainment, and other fields. Real-World AI Shortcomings Now, a new development in the AI timeline has surfaced.

User-Generated 66

User-Generated Thought Leadership Law Entertainment 66

Marketing Insider Group

JUNE 14, 2021

Videos that tell your brand story. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Your overarching goal here should be to humanize your brand. Interviews.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Adobe Experience Cloud Blog

MAY 5, 2016

Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. Of course, it might not be that easy or cheap (or relevant) to get Matthew McConaughey on board with your brand.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Paid programs: With multiple vendors offering paid advertising solutions for the purpose of ABM, there are plenty of opportunities to reach your target accounts across the web.

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Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Businesses who do offline advertising to support their online efforts should stop giving away their website address.

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Thought Leadership Marketing Marketers New Technology 128

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner. Drew Neisser.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. What techniques and technologies can marketers use to take their marketing to the next level? Sales went up 5 fold and at the end of 2007 there were 70 million downloads.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. Here’s an example from Percolate : Typically, it’s true that many advertisers use their homepage as a landing page.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. Thought leadership.

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