SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 75

Transform Energy Advertising Advertisers 75

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers.

Finance 120

Finance Health CRM New Technology 120

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. Watch out for new innovations in this space too. Advertisers will reach audiences via online/connected TV.

Advertising 63

Advertising Advertisers Transform Shoppers 63

illumin

FEBRUARY 6, 2024

Two major contributing factors are: customers who’ve opted into SMS messaging are more likely to be interested in communications from that brand the direct nature of texts Text messages, more so than emails, tend to encourage curiosity among recipients. Attentive reports that brands on its platform have a 36.6% Follow @illuminHQ

Communications 95

Communications Marketing Marketers Social Media Marketing 95

Martech

NOVEMBER 7, 2023

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. So here is the conundrum.

Energy 109

Energy Advertising Advertisers Price 109

Search Engine Land

AUGUST 3, 2023

Following a slump in the digital ad market amid the economic downturn, Google , Meta and Microsoft have all reported improvements in advertising revenue. The company explained that its new technology has been helping advertisers reach their target audiences with optimal cost-efficiency as the industry moves away from third-party cookies.

Retail 97

Retail Advertising Advertisers New Technology 97

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Decide whether or not each label should sync to your marketing technologies. Are new technologies on the integration roadmap?

Direct Mail 115

Direct Mail CRM Marketing Automation Platform Advertising 115

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Search Engine Land

MAY 12, 2023

Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” ” Musk will focus on product design and new technology. It will be worth watching whether having a new Twitter CEO may help repair some of the damage done and lure back advertisers , marketers and brands.

Transform 89

Transform New Technology Advertising Advertisers 89

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The feature would help brands and marketers create ads using suggested headlines and descriptions. How it works.

User-Generated 100

User-Generated Advertising Advertisers New Technology 100

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. Design by Matt Kornhaas for MarTech.

Advertising 101

Advertising Advertisers New Technology Digital Marketing 101

Search Engine Land

AUGUST 2, 2023

While the thought of saving time and money will undoubtedly appeal to advertisers, there are some issues to consider before relying on AI for music and sound creation. If there are copyright complications, this could be seriously problematic for advertisers with financial consequences. Cause for concern. What has Meta said?

New Technology 96

New Technology Advertising Advertisers Branding 96

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. Confused yet? In 2021, Big G paid $26.3

User-Generated 112

User-Generated Marketing Marketers New Technology 112

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech!

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Search Engine Land

AUGUST 4, 2023

The technology will also enhance TikTok’s ad-targeting capabilities, helping brands to reach the right people as well as previously untapped audiences. TikTok is in the process of piloting this new technology with select marketers. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Deep dive.

New Technology 91

New Technology Advertising Advertisers Search Marketers 91

Power Digital Marketing

NOVEMBER 22, 2022

How will it impact marketing and advertising? Marketing is still driven by where people consume media; that’s not likely to change any time soon – although, with new emerging channels like TikTok gaining dominance, attention is continuing to fragment. Tools like Snowflake used to be reserved for the elite.

Fashion 98

Fashion New Technology Marketing Marketers 98

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 131

Transform Marketing Marketers Analytics 131

Trade Press Services Newsletter

OCTOBER 6, 2022

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. It positions your brand as an expert, authoritative leader in your industry. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Rock Content

APRIL 12, 2024

They’ve changed the game for how brands connect with their audience, offering fun and dynamic ways to share content. Get Social: Use platforms like TikTok and Instagram Reels to show off your brand’s personality to a wider crowd. Contextual advertising is becoming more important as an alternative to cookie-based targeting.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization.

Transform 111

Transform New Technology SEO Digital Marketing 111

Search Engine Land

MAY 10, 2023

As with all new technologies, the AI chatbot has pros and cons. Generate a compelling ad headline Sponsored brand ads that appear in relevant Amazon search results are a popular way for sellers to reach more customers. At its core, ChatGPT is still a machine that lacks insight and is incapable of nuance, thought and emotion.

Copywriting 116

Copywriting Marketing Marketers eCommerce 116

Rock Content

JULY 15, 2023

How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic. Let them be part of your brand image.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand building. When companies invest in brand building they are starting the relationship process without even directly communicating with prospective customers.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing 94

Marketing Marketers Thought Leadership Advertising 94

Martech

JANUARY 10, 2023

Digital media and advertising. How data will change marketing in the new year. Big brands like Samsung , Under Armour and Walmart have rolled out multi-pronged, long-term engagements in virtual worlds and with virtual goods. Virtual worlds and tokens are new for consumers and marketers alike. Retail media networks.

Transform 104

Transform eCommerce Marketing Marketers 104

OnPassive Marketing

OCTOBER 18, 2022

This could lead people to watch more experiential or educational videos, as they can learn about new things or explore different environments without leaving home. It will create new opportunities for businesses to connect with customers and make more engaging and immersive content. through a headset).

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. Customers today don’t just want to browse through products.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Martech

OCTOBER 29, 2021

That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Chris Wood, Editor.

Transform 112

Transform CMO User-Generated Advertising 112

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 114

Shoppers Retail Finance User-Generated 114

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing 88

Marketing Marketers Thought Leadership Advertising 88

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI is also being used in advertising. It’s being used more and more as a tool for brands to reach customers.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Many Chat

FEBRUARY 13, 2023

Imagine if you could boost brand awareness, increase engagement, and achieve a staggering 491.88% ROI using Manychat… This proven organic and paid strategy can help you achieve just that. The Pentanet team saw the opportunity as a great fit, fuelled by their love of pioneering new technology in marketing. Here’s how.

New Technology 105

New Technology Promotion Management Communications 105

Digital Marketer

DECEMBER 19, 2022

This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. AI and advanced BI (Business Intelligence) technology. Standalone mobile apps have led to the growth of personalized marketing via push notifications and in-app advertising. Marketing on the go.

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

JULY 24, 2023

Google’s entire revenue model is based on pay-per-click advertising. Pay to have your brand referenced more often by an AI within more relevant chats – forget keywords!) However, it takes time for such technology to spread globally. Hence, I wouldn’t expect Google’s advertising model to change overnight.

Real Estate 94

Real Estate SEO User-Generated Advertising 94

Martech

OCTOBER 12, 2021

We spoke to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Having that space to show that we love them by giving them time is another reason we decided to go with the re-brand.”. How the pandemic affected marketing technology replacements. Editorial Director.

Transform 105

Transform Customer Journey Analytics New Technology 105