Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. locations. “By

Retail 117

Retail Shopper Market Shoppers Advertisers 117

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Search Engine Land

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Snapchat is a great way for brands to test the AR shopping possibilities, but it has significant limitations to a brand’s longer-term extended retail strategy,” said Bodzewski.

Shoppers 139

Shoppers Retail Shopper Market Price 139

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. These tools made it possible for KPM to introduce brands in a relevant way.

Shoppers 115

Shoppers Retail Customer Journey Shopper Market 115

Martech

AUGUST 19, 2021

Balancing risk and reach: The brand safety dilemma. No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason?

Shopper Market 115

Shopper Market Retail Shoppers B2C 115

Hubspot Marketing

JULY 10, 2023

While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this. They’re looking at the relationships between categories, brands, or products and particular audiences. Our AI-enabled dashboard allows them to get ahead of change by tracking trends over time.

Customer 100

Customer Transform User-Generated Retail 100