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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. I’m a copywriter , four days into my first role at Rick’s marketing agency.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Most ads are a waste of money.

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How To Learn Digital Marketing Skills

Exposure Ninja

Do I Need to Learn about Digital Marketing? Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. Step 3 – Get Certified and Qualified.

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How brands like Klarna and Mars are using AI in marketing operations

Martech

On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs.

Branding 123
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What Are The Different Types Of Brand Marketing In 2022

OnPassive Marketing

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. Here are different types of brand marketing that you should be aware of. Conclusion.

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The Ultimate Guide to Integrated Marketing

Hubspot Marketing

When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Advertising (both print and PPC ). Direct marketing. Email marketing. Personal selling.

Marketers 144
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

GeniusRocket – Genuis Rocket – There’s a better way to do advertising. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. . DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars.

PR 112