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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Gen Z 70
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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104
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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145
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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. In 2022, the influencer market in the U.S. was valued at a record 16.4

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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.