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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Bing Ads Auction Insights Now Available Globally 2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains.