Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
Martech
APRIL 1, 2022
The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. As part of the CTV ecosphere, it benefits from the measurement and analytics advertisers gain by running campaigns through an omnichannel SSP. video viewers by 2025, or 165.4
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