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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Gen Z 123
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. The company has achieved impressive results for their tech, B2B and B2C clients. Viral Nation has an average 4.8-star

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How to Design an Engaging Facebook Business Page [+ Tips]

Hubspot Marketing

Page roles include: Admin Facebook access with full control Editor Facebook access with partial control Moderator Access to Message Replies, Community Activity, Ads, Insights Advertiser Access to Ads and Insights Analyst Access to Insights Community Manager Access to moderate live chats 3. Collaborate with influencers.

Gen Z 113
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TikTok vs YouTube: Which is Better for Your Business?

Power Digital Marketing

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. 5 This may be one of the many reasons 37% of marketers reported they would amplify their TikTok advertising. YouTube’s massive number of viewers can be a goldmine for marketers.

Gen Z 52
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How to use TikTok for business effectively and grow your audience

Sprout Social

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Share user-generated content on TikTok.

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9 Ultra-Effective Ways to Generate Leads in 2023

TechWyse

Source Podcasting Over the last two years, podcasting has matured as a medium of sharing content, and more brands are taking it seriously, using it to engage audiences and generate leads. The two common methods businesses use to leverage podcasts are starting one or advertising on podcasts.