Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Search Engine Land

FEBRUARY 26, 2024

Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Emerging trends in paid advertising. Influencer marketing. Video marketing tactics and strategy.

Digital Marketing 126

Digital Marketing Thought Leadership Transform B2C 126

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Digital Marketer

MARCH 1, 2024

Influencer Marketing The influencer marketing industry is now at $21.1 So, in this era when everyone relies on social media, influencers can help you reach your goals quite effortlessly. 89% of marketers say that webinars perform better than other channels when it comes to producing qualified leads.

User-Generated 99

User-Generated Influencer Marketing Social Media Marketing SEO 99

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Gen Z 126

Gen Z B2C Shipping Marketing 126

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 101

Affiliate Marketing Market Trends B2C Transform 101

Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Martech

OCTOBER 7, 2021

Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional.

Customer Journey 101

Customer Journey Customer Transform Shoppers 101

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 106

B2C SEO Transform Marketing 106

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The number 1 response on why they are making this is shift is because they said it provides a higher ROI than paid advertising.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Neil Patel

NOVEMBER 19, 2021

Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products. Whether you’re in B2B or B2C marketing, the general steps for using training webinars for lead generation are the same.

B2C 141

B2C User-Generated Energy Promotion 141

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C.

B2C 107

B2C Price Promotion User-Generated 107

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. You can’t just use any old content marketing strategy, though. As mentioned, B2B content marketing presents different challenges from B2C content marketing. How Is B2B Content Marketing Different From B2C?

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Neil Patel

SEPTEMBER 29, 2020

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. The company has achieved impressive results for their tech, B2B and B2C clients. Viral Nation has an average 4.8-star

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Exposure Ninja

OCTOBER 16, 2023

ITV offers regional advertising slots targeting 15 different regions in the UK. You can connect with consumers in lots of different ways online, including your website , blogging , search engine optimisation (SEO) , social media , pay-per-click advertising , email , digital PR and more.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

You can engage audiences at every stage with digital marketing. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. Digital marketing is measurable. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Set Up

FEBRUARY 6, 2024

Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. This includes customized plans, content, and promotions based on individual behaviors, preferences, and needs, down to more advanced targeting techniques for digital advertising.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Ariyh

APRIL 17, 2023

Previous insight: Sustainable products have higher revenue (more insights here ) Influencers with 100K-500K followers have the most cost-effective engagement Channels : Social Media | Content | Influencer Marketing For : B2C. ✋ Limitations The study looked exclusively at influencer marketing on Instagram.

Price 57

Price Finance Influencer Marketing B2C 57

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. Social & influencer marketing. Marketing on the go. Marketing automation. Mobile apps and mobile browsing are other areas where digital marketing has had to adapt. Image sourced from Digital Skill Blog.

Transform 80

Transform eCommerce Retail Entertainment 80

Hubspot Marketing

DECEMBER 4, 2023

Page roles include: Admin Facebook access with full control Editor Facebook access with partial control Moderator Access to Message Replies, Community Activity, Ads, Insights Advertiser Access to Ads and Insights Analyst Access to Insights Community Manager Access to moderate live chats 3. Collaborate with influencers.

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Ariyh

JANUARY 30, 2023

Previous insight: Make your products shine (150+ more insights here ) Use a virtual influencer to stand out and make your brand feel cutting-edge Channels : Influencer marketing | Social media | Ads For : B2C. Journal of Advertising (Jan 2023). They might be well suited for gaming products.

B2C 52

B2C Price Influencer Marketing Food 52

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might, for instance, use audience insights to advertise relevant products to the right people. 1 Neil Patel Digital — Best for Social Media Advertising. 2 Viral Nation — Best for Influencer-Driven Marketing.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Ariyh

JUNE 5, 2023

🎓 Findings Influencer posts on Instagram received more engagement when they included 1 or 2 close social relations of the influencer. Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? They will feel more relatable and authentic, and will be more effective.

eCommerce 57

eCommerce B2C Price Promotion 57

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Advertise on TikTok.

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

Sprout Social

MAY 10, 2019

A lot of companies assume that YouTube is strictly a B2C channel. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers. YouTube stats for marketers don’t just apply to the B2C industry. Marketers are increasingly focused on YouTube ads.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

JULY 28, 2022

Advertising: Brands leveraging the ’80s aesthetic in their ads. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 103

Direct Mail Gen Z Fashion Manufacturing 103

Hubspot Marketing

DECEMBER 20, 2022

Let Data Take the Guesswork Out of Advertising. Work to advertise in the places where your target customers are spending their time. When data tells you that your audience is primed to make purchasing decisions on a given platform, put more eggs into that basket versus wasting advertising spend elsewhere. Make it Easy to Buy.

Branding 90

Branding CRM Thought Leadership Advertising 90

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Are you looking forward to advertising your company to a mass market, garner massive appeal and brand awareness?

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing budgets hold : Despite headcount loss, 30.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. Advertising/branding. But, despite this deficit in customer nurturing, marketers in the region understand the need to change.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130