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Referral marketing: What it is and how to use it successfully

Sprout Social

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. How does referral marketing work Referral marketing encourages customers to promote a company’s products or services in exchange for some type of reward.

Gen Z 127
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. The company has achieved impressive results for their tech, B2B and B2C clients. Viral Nation has an average 4.8-star

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Web3 content and capabilities from an agency’s perspective

Martech

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram. Over the last year, many brands have pivoted to emerging Web3 platforms.

Gen Z 106
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How to Design an Engaging Facebook Business Page [+ Tips]

Hubspot Marketing

Consistency is key when it comes to posting on Facebook (and social media in general). For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Collaborate with influencers. Influencer marketing is an essential part of today’s social media landscape. Promote your page.

Gen Z 114
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TikTok vs YouTube: Which is Better for Your Business?

Power Digital Marketing

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. TikTok’s extension to three minutes also gives marketers more creative liberty than it has in the past. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old.

Gen Z 52
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How to use TikTok for business effectively and grow your audience

Sprout Social

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Depending on your industry and niche, these young users will eventually grow up to become your target audience , with TikTok heavily influencing their desires, aspirations and even purchase decisions.

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9 Ultra-Effective Ways to Generate Leads in 2023

TechWyse

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation.