Advertising Branding Digital Marketing Pharmaceutical 
Hubspot Marketing
AUGUST 12, 2022
The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Get the daily newsletter digital marketers rely on. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. Why we care.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 13, 2021
At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.
Search Engine Land
MARCH 29, 2023
On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.
Businesses Grow
FEBRUARY 13, 2023
Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.
Adobe Experience Cloud Blog
FEBRUARY 17, 2015
It’s been so challenging that many marketers might have believed that Don Quixote had a better chance of slaying a windmill than delivering a perfectly executed marketing message in every channel. But today, Marketo and Facebook have started to make this goal a reality for social advertising channels.
Spiralytics
JANUARY 22, 2023
From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. What is Responsible Marketing ?
Expert insights. Personalized for you.
107 
Let's personalize your content