Advertising Branding Marketing Mix Search Marketers 
Search Engine Land
MARCH 27, 2024
Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.
Search Engine Land
DECEMBER 9, 2022
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. It’s critical to be aligned with the external forces impacting your marketing mix.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
NOVEMBER 1, 2023
This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?
Search Engine Land
FEBRUARY 25, 2023
AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.
Search Engine Land
MAY 2, 2024
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. In 2023, YouTube’s global advertising revenues rose to $31.51 In 2023, YouTube’s global advertising revenues rose to $31.51 Many paid search managers max out on search campaigns before tackling video.
Search Engine Land
JULY 13, 2023
Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. For those advertising on Amazon already, it may be worth considering increasing ad spend. Get the daily newsletter search marketers rely on.
Search Engine Land
APRIL 2, 2024
If you are running retargeting, email or branded search campaigns, move to later attribution models (including the still-too-common last-touch model). Dig deeper: Google’s attribution model shake-up: 3 solutions for advertisers 2. Branded search. Get the daily newsletter search marketers rely on.
Expert insights. Personalized for you.
112 
Let's personalize your content