Search Engine Land

MARCH 29, 2023

As the number of gamers and the demand for new games continue to increase, the opportunity for advertisers to reach new and diverse audiences has never been greater. However, with these opportunities come challenges for brands to maintain their reputation and ensure the safety of their content. The role of ad verification.

Advertising 83

Advertising Advertisers Branding Education 83

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

Advertising 97

Advertising Advertisers Branding Key Performance Indicator 97

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertising 126

Advertising Advertisers Performance Marketing Search Marketers 126

Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant.

Advertising 97

Advertising Advertisers Retail Management 97

Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. These alternative platforms come packed with engaged users actively searching for products, inspiration and information.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences. How it works.

Advertising 126

Advertising Advertisers Product Product Marketing 126

Search Engine Land

FEBRUARY 13, 2024

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., Get the daily newsletter search marketers rely on. the UK, Canada, and Australia. What is Facemoji Keyboard? Business email address Subscribe Processing.

Advertising 98

Advertising Advertisers Search Marketers Branding 98

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 113

Advertising Advertisers User-Generated Finance 113

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

Advertising 105

Advertising Advertisers Transform User-Generated 105

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertising 129

Advertising Advertisers Real Estate Transform 129

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 112

Search Marketers CRM B2C Analytics 112

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Providing an additional buying path.

Retail 113

Retail Advertising Advertisers Shoppers 113

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Search Engine Land has reached out to Microsoft for additional comment. Why we care.

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Price Advertising Advertisers Digital Marketing 125

Search Engine Land

FEBRUARY 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. Custom lineups.

Advertising 107

Advertising Advertisers Price Branding 107

Search Engine Land

NOVEMBER 7, 2023

When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively. Porter suggests “running branded campaigns at a 20 ROAS because 80% of sales are capturing organic demand.”

Advertising 112

Advertising Advertisers Transform eCommerce 112

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. In a new development, Pinterest is now expanding Premiere Spotlight beyond just search.

Advertising 131

Advertising Advertisers Product User-Generated 131

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers 128

Search Marketers Neuromarketing SEO Marketing 128

Search Engine Land

SEPTEMBER 20, 2023

The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. ” Get the daily newsletter search marketers rely on. What are automatically created assets?

Advertising 142

Advertising Advertisers Search Marketers Branding 142

Search Engine Land

NOVEMBER 28, 2023

X’s major advertisers have not posted on the platform in almost two weeks. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for. Get the daily newsletter search marketers rely on. Why we care.

Advertising 109

Advertising Advertisers Search Marketers Branding 109

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

Search Marketers 127

Search Marketers Real Estate eCommerce Marketing 127

Search Engine Land

APRIL 11, 2024

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers.

Branding 106

Branding Advertising Advertisers Search Marketers 106

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 124

Search Marketers Marketing Marketers Retail 124

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. How it works.

Branding 115

Branding Advertising Advertisers Management 115

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. New capabilities.

Advertising 118

Advertising Advertisers Branding Search Marketers 118

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. lead gen advertisers) the opportunity to target Amazon’s audience. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Get the daily newsletter search marketers rely on.

Advertising 111

Advertising Advertisers eCommerce User-Generated 111

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Physical availability : The ease and convenience that a brand can be purchased from.

SEO 125

SEO Branding Shoppers Advertising 125

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers 126

Search Marketers Shoppers SEO Marketing 126

Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. ” Get the daily newsletter search marketers rely on. Read our Google Ads Best Practices guide by Search Engine Land contributor Rémi Kerhoas for more information on using Google Ads. Why we care.

Advertising 104

Advertising Advertisers Promotion Search Marketers 104

Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. This new feature creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences. Get the daily newsletter search marketers rely on.

Advertising 106

Advertising Advertisers Product Management 106

Search Engine Land

JUNE 9, 2023

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Advertisers once again are not being given the choice to opt out. Get the daily newsletter search marketers rely on.

Advertising 95

Advertising Advertisers Digital Marketing Promotion 95

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Existing brand safety controls.

Branding 107

Branding Advertising Advertisers Place 107

Search Engine Land

JANUARY 18, 2023

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far 2022: The legislation would have been a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms. Yahoo Search Testing Google’s Search Results Design?

Search Marketers 113

Search Marketers Real Estate Law SEO 113

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Blog Search Fixing Blogroll Indexing Bug 2009: The Google Blog Search team was rolling out fixes to how it separates blogrolls from actual blog posts.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. From Search Marketing Expo ( SMX ). year vs. year.).

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Search Marketers Manufacturing SEO Marketing 123