Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. But in today’s increasingly digital world, the way that consumers research and choose which products to buy is changing.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course. It’s not a case of advertising becoming less effective.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Customer experience. In particular, heightened advertising in ecommerce settings is set to drive this trend. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Set Up

SEPTEMBER 17, 2024

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), Personalized content is a driver of customer loyalty and engagement. Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate.

CMO 59

CMO Energy Whitepaper Thought Leadership 59