article thumbnail

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

2 And data from this year’s B2B Marketing Mix shows it’s likely because users in the B2B world trust LinkedIn more than any other social media channel 3 —they trust it with their professional posts but also with their business posts. With more than 530 million users, LinkedIn is recognized as the number one B2B networking platform.

article thumbnail

How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

Rock Content

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

While they both care about their finances and invest in things that can improve their careers -- like higher education. built up their own finances shortly after the Recession , which ended in late 2007. According to a recent study , millennials watch online videos for 2.4 Millennials in the U.S.

Gen Z 145
article thumbnail

LinkedIn expands video ads, AI tools for B2B marketers

Martech

AI marketing assistant for campaign guidance. B2B advertisers have historically felt ignored. This will be a welcome update and will show advertisers that AI can also be used to help improve their results. Note: at launch on June 5, the Wire Program will not offer EU member targeting.” Enhanced targeting with exclusion lists.

Finance 91
article thumbnail

The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Business and Finance Courses. Free Online MBA by Smartly.

Finance 145
article thumbnail

Top Innovative Online Business Ideas for 2024

Vertical Response

To quickly improve brand awareness and credibility, consider partnerships with influencers or targeted paid advertising on social networks and search engines. It’s also necessary to assess the effectiveness of your social media marketing and paid advertisement campaigns for optimization, goal re-assessment, and strategy refinement.

article thumbnail

How to explain marketing operations at different levels: From children to experts

Martech

That is called an ad, short for advertisement. Some marketing people come up with the idea for what the teddy bear ad will look like and what it will say. Now there are other marketing people, whose job it is to send you the ad in the mail, and also determine if the ad is doing a good job at helping the business sell more toys.