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5 hot B2B marketing trends

SmartBrief - Marketing

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.

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7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Power Digital Marketing

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

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11 marketing leaders who put social media first

Sprout Social

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. PPC While GEO and SEO build long-term momentum, Pay-Per-Click (PPC) advertising lets you jump the queue and get seen immediately. increase from 2023.

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B2B marketing on X: What you need to know

Martech

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Recently, the advertisers have returned. The target demographic is often identified as Gen Z/Millennial men. So let the buyer beware. aged 35-49 and 7% aged 50+).

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How tariffs are reshaping long-term strategies for brands and buyers

Martech

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Social, search and retail media as the channels most likely to see a drop in ad spend, according to a report by Advertiser Perceptions.

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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”