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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52
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SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

Hubspot Marketing

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 93
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Twitch marketing: What it is and how brands can do it right

Sprout Social

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. What are some Twitch terms that marketers should know?

Gen Z 131
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

What this means is, if you want to reach your target audience, social media is the place to do so. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. There are now 3.8 Plus, social media is a highly effective marketing channel.

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How Content Curation Can Boost Your Gen Z Marketing Strategy

Scoop.it!

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77
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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Your Instagram bio is valuable real estate, especially if you’re interested in sales. Instagram ads.

Gen Z 108
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The modern search landscape: How and where to reach your target audience

Search Engine Land

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Brave Search.

Shoppers 116