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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. PR helps you build credibility, raise brand awareness, and reach new audiences.

PR 104
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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners. Sales should be obvious.

SEO 97
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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

A social media manager executes and/or creates a brand’s marketing strategy on social media. Their goals are aligned to the organization’s business objectives, and they use key performance indicators (KPIs) to prove return on investment (ROI). Contribute to and/or own the company’s social media PR crisis policy.

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52
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How to create and use a marketing campaign plan template

Welcome Software

Each marketing campaign is structured around a unique theme and relies on various channels—be it social media, email, traditional advertising, or any combination of today’s many digital channels. While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.