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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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Media buying in 2024

illumin

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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SEO for Small Business: Turning the Spotlight on Your Digital Presence

Rock Content

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. It’s one of the most cost-effective marketing methods that a small business can utilize.

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Industrial Marketing Strategy vs. Plan

Tiecas

Key components of an industrial marketing strategy The marketing strategy provides the overall direction and positioning of the brand. The key components of an industrial marketing strategy include: Target market identification : Clearly defining the target market and understanding their needs, pain points, and buying behaviors.

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How to Do Quarterly Ad Planning

Neil Patel

The first step to future campaign planning is to look at the previous quarter’s performance. Using Key Performance Indicators (KPIs) and metrics, you can gain a deeper understanding of the success of previous campaigns. Evaluate Campaign Targeting. What is the purpose of the advertisement?

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How to Market Without Cookies

Neil Patel

Leverage the power of social media to understand what your target market wants. No matter which method you choose, the bottom line is this: Start investing more in market research. Get to know your customers and target market with surveys , buyer personas, and most importantly, constantly testing your findings with A/B testing.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Build a tailored portfolio of successful campaigns to advertise my business. Create tailored pitch templates, media lists, and outreach strategies for my target audience.