Advertising Law Personalized Marketing Product 
Martech
SEPTEMBER 29, 2023
The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.
Customers.ai
DECEMBER 11, 2023
Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. Advertisers face a challenge in maintaining the granularity of user behavior insights, affecting the precision of targeted advertising.
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Hubspot Marketing
JUNE 3, 2024
Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Ulta Beauty's sales went through the roof — an incredible 95% of their sales were influenced by their personalized marketing efforts. The outcome?
Digital Marketer
NOVEMBER 26, 2022
Photo credit: Rodnae Productions. Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing. Send personalized marketing messages at scale.
Customers.ai
DECEMBER 11, 2023
Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. Advertisers face a challenge in maintaining the granularity of user behavior insights, affecting the precision of targeted advertising.
Customers.ai
FEBRUARY 28, 2024
Though it’d be nice if they arrived immediately at the product they were interested in and bought it right away, most customers go on a long journey before ultimately forking over their cash. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process.
Sachs Marketing Group
JULY 18, 2023
The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. This direct, tailored approach can result in a higher conversion rate and ultimately a significant ROI, making email marketing a powerful tool in any business’s digital marketing arsenal.
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