Remove Advertising Remove Millennials Remove Non-Profit Remove Promotion
article thumbnail

8 companies that use social media marketing effectively

Martech

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

article thumbnail

Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Millennials Rule. Millennials now make up the largest percentage of the U.S. Quick Takeaways. Lead Source.

article thumbnail

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

Hubspot Marketing

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. Is TikTok right for your nonprofit? 5000 Voices."

Gen Z 103
article thumbnail

Digital Marketing Trends for 2023

Spiralytics

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. billion in 2022, expected to increase to $10.9

article thumbnail

In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach. Video games aren’t just fun.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.