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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This doesn't mean advertising on Reddit or creating powerful content for Reddit has to cost you a lot of money.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. What is Responsible Marketing ?

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”