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Many advertisers still using Twitter despite Musk’s chaos

Martech

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Basis is a media automation and intelligence platform and Green says they have about 50 clients who advertise on Twitter. Nor has it changed how people interact with advertisers there. Get MarTech! In your inbox.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

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Ads for cannabis are now allowed on Twitter

Search Engine Land

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Twitter will only accept ads from licensed cannabis advertisers who have been pre-approved by the company. How it works. THC threshold. THC threshold.

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A new age of direct-to-physician marketing

Martech

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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How to use Google Ads to get more donations for your nonprofit

Search Engine Land

Here are some lessons you can apply to your own nonprofit based on the advertising journey of one of our nonprofit clients. With the Google Grants program alone, they struggled to get a foothold in a market crowded with pharmaceutical advertisers and larger nonprofit organizations. That was the case for this client.