SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

Hootsuite

NOVEMBER 28, 2024

.” — Pinterest According to Pinterest Business , social media marketers turn to the platform to: Reach a new audience and grow their business presence online Drive traffic to their brand’s website or online store Encourage conversions like newsletter sign-ups, report downloads, and best of all — purchases What is affiliate marketing on Pinterest?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

MARCH 27, 2025

Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Backlinko

JANUARY 8, 2024

Joining the TOMS affiliate team couldn’t be easier, either – apply, get accepted, and you’re ready to go. Then, you can use their free promotional materials to start fostering a positive and strong affiliate marketing relationship. As a style-savvy affiliate, you’re in for a treat with this partnership.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Power Digital Marketing

NOVEMBER 30, 2022

The classic advertising “Four P” marketing mix (Product, Price, Place and Promotion) have been part of a solid retail marketing strategy since the mid-20th century. Cause marketing and value-based consumption habits have been on the incline for years now, and many analysts argue the COVID-19 era accelerated the trend.

Retail 52

Retail Gen Z Marketing Marketers 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Affiliate Marketing. Anyone can be an affiliate: from customers to sales people.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52