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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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Digital events platforms: Best of the Bot

Martech

Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). By hosting virtual events, you can attract attendees from different locations, increasing your brand exposure and potential customer base.

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. Outbound tools like Customers.ai make conversion tracking simple. Using Customers.ai

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

What's more, 71% of those who used SMS marketing reported an increase in their 2023 SMS opt-in rates in 2023, highlighting its effectiveness in engaging and capturing the attention of audiences across many industries. Think people are bothered by SMS from brands? Check out HubSpot's Analytics tools. >> Think again.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. Outbound tools like Customers.ai make conversion tracking simple. Using Customers.ai

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Marketing is responsible for external communications.