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Digital events platforms: Best of the Bot

Martech

Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). By hosting virtual events, you can attract attendees from different locations, increasing your brand exposure and potential customer base.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

Event Updates: When hosting an in-person or online event, sending event updates can keep your attendees excited, engaged, and in the know before, during, and sometimes even after an event. Check out HubSpot's Analytics tools. >> >> SMS Marketing Best Practices Say hello!

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

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What do marketing attribution and predictive analytics tools do?

Martech

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Analytics 129