Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing Mix 123

Marketing Mix Finance Analytics Marketers 123

Marketing Insider Group

SEPTEMBER 23, 2024

Centralized platforms enable real-time communication and coordination among team members, reducing misunderstandings and enhancing overall teamwork. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. Analytics: Offers valuable data insights.

Management 123

Management CRM Analytics Marketers 123

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Transform 131

Transform Analytics User-Generated Education 131

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

NOVEMBER 13, 2024

Here are a few examples of roles we might see as Autonomous Marketing Pipelines take shape: Key skills required for autonomous marketing Marketers preparing for an autonomous future should focus on building data, technology and communication skills. Data skills AI runs on data.

Transform 128

Transform Marketers Inbound Marketing Marketing 128

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

NOVEMBER 11, 2024

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting tools personalize communication with candidates and provide information about the company and job. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. It also automates recruitment communication, significantly speeding up the hiring process.

Price 122

Price CRM User-Generated Analytics 122

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. Marketers will also have the power to measure behavior in RCS messages, so they will be able to optimize campaigns with mobile analytics. marketers a larger audience to engage with new tools over messaging.

User-Generated 109

User-Generated Marketers Marketing Shipping 109

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Marketing Insider Group

OCTOBER 16, 2024

Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience. Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 117

Martech

DECEMBER 9, 2024

AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author. So you learn how effective that creative was in a particular communication moment for a particular individual.

B2C 125

B2C New Technology Analytics Communications 125

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Finance 119

Finance Marketers Marketing CMO 119

Martech

DECEMBER 4, 2024

The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. While I was relieved to resolve the issue after an hour of troubleshooting, the experience was anxiety-inducing due to the delayed responses and unclear communication from the virtual assistant.

eCommerce 122

eCommerce Customer Retail Shipping 122

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

CRM 121

CRM Transform Marketers Marketing 121

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Deep analytics platforms : Employ tools like Google Analytics 360, Adobe Analytics and Tableau for granular data analysis and actionable insights.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

NOVEMBER 12, 2024

The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

SEPTEMBER 25, 2024

Be a clear, no-BS communicator,” he adds. Dig deeper: How marketing ops can learn to speak C-suite Foster collaboration and clear communication Successful buy-in often hinges on strong cross-department collaboration and transparent communication. Be in lockstep with sales and leadership. Fostering collaboration.

Digital Marketing 120

Digital Marketing Transform CMO Marketers 120

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. Grammarly introduced new features to measure the impact of communication on business performance. These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

Martech

FEBRUARY 17, 2025

Utilize data analytics to drive decision-making and improve operational efficiency. Data analysis: Proficiency in data analytics, market research, and performance measurement. Required skill set Required skills for these roles include: Analytical Skills: Ability to interpret data and derive actionable insights.

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. A scoring system unifies teams and facilities better communication, while also acting as a roadmap for populating your editorial calendar. Google Analytics 4 (GA4): website traffic.

Analytics 117

Analytics SEO Price User-Generated 117

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 126

Marketers Marketing Analytics Management 126

Martech

MARCH 3, 2025

Predictive analytics: AI can forecast future customer behavior based on historical data, enabling marketers to proactively tailor their offerings and communications to meet anticipated needs. This capability allows for a more engaging customer experience without requiring extensive manual effort.

User-Generated 122

User-Generated Marketers Marketing Analytics 122

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Crafting a compelling brand story. Establishing consistent messaging.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

DECEMBER 11, 2024

They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results. Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Can they effectively communicate between technical and business teams?

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 120

Analytics Transform CRM Marketers 120

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Predictive analytics This is the first and arguably most critical function of an ABM platform. The core functions of an ABM platform 1.

Transform 131

Transform CRM Analytics Management 131

The Marketing Operations Leader

JANUARY 14, 2025

📈 BI & Analytics: Responsible for dashboards and reporting, AI-powered data visualization, proactive AI-supported analytics, attribution and measurement models, real-time performance and insights. 💰 Budgeting: Oversees cost optimization, procurement, ROI analysis, spend management, and budget forecasting.

Marketers 130

Marketers Marketing Customer Journey Analytics 130

Hootsuite

MAY 28, 2025

It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. You can track all influencer communication and campaigns in one place. But it really shines for campaign management. Built-in content approvals streamline your campaign workflow. Group them by type or project.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Engage in community support : Show your commitment to social responsibility by engaging in community support initiatives. Maintain open communication : Keep lines of communication open with your customers. Processing.

Marketers 116

Marketers Customer loyalty Marketing Price 116