Marketing Insider Group

SEPTEMBER 23, 2024

Centralized platforms enable real-time communication and coordination among team members, reducing misunderstandings and enhancing overall teamwork. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. Analytics: Offers valuable data insights.

Management

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator

Martech

DECEMBER 9, 2024

AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author. So you learn how effective that creative was in a particular communication moment for a particular individual.

B2C

Martech

NOVEMBER 11, 2024

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals.

CRM

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

CRM

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing Mix

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketing

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Transform

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting tools personalize communication with candidates and provide information about the company and job. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. It also automates recruitment communication, significantly speeding up the hiring process.

Price

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Finance

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated

Martech

DECEMBER 4, 2024

The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. While I was relieved to resolve the issue after an hour of troubleshooting, the experience was anxiety-inducing due to the delayed responses and unclear communication from the virtual assistant.

eCommerce

Hubspot Marketing

JUNE 30, 2025

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

Management

Marketing Insider Group

OCTOBER 16, 2024

Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience. Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy.

Social Media Marketing

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends

Martech

NOVEMBER 13, 2024

Here are a few examples of roles we might see as Autonomous Marketing Pipelines take shape: Key skills required for autonomous marketing Marketers preparing for an autonomous future should focus on building data, technology and communication skills. Data skills AI runs on data.

Transform

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. A scoring system unifies teams and facilities better communication, while also acting as a roadmap for populating your editorial calendar. Google Analytics 4 (GA4): website traffic.

Analytics

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. Marketers will also have the power to measure behavior in RCS messages, so they will be able to optimize campaigns with mobile analytics. marketers a larger audience to engage with new tools over messaging.

User-Generated

Martech

NOVEMBER 12, 2024

The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

Marketing Strategy

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Predictive analytics This is the first and arguably most critical function of an ABM platform. The core functions of an ABM platform 1.

Transform

Martech

DECEMBER 16, 2024

Analytics and A/B testing are important tools, but they say what happened without explaining why. How to pick the right channels: Tuning into the customers voice The most powerful channel strategy isnt found through complex analytics or expensive marketing platforms or tools. They also assume they have identified the best channels.

Marketing Strategy

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM

Martech

AUGUST 26, 2024

For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. This is a good thing.

eCommerce

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals.

Transform

Hubspot Marketing

JULY 12, 2024

“Align your key tools with what success looks like in your community,” Sowyrda says. Or if communication is the goal, then direct messaging should be a must-have. Always come back to the needs of your community. “No If your community has bad UX, it's not going to be a community for long. Don’t ignore this one.

Management

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

Digital Marketing

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. Grammarly introduced new features to measure the impact of communication on business performance. These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media.

User-Generated

Search Engine Land

SEPTEMBER 4, 2024

Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication. This saves time and resources that would otherwise be spent manually analyzing data.

Whitepaper

Hootsuite

SEPTEMBER 18, 2024

1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 See it in action.

User-Generated

Martech

FEBRUARY 12, 2025

Data analysts use AI for advanced analytics, including predictive modeling and next-best-action recommendations, transforming data into actionable insights. Automation enhances routine data processing, report distribution and visualizations, improving the communication of campaign findings.

Transform

Martech

OCTOBER 3, 2024

Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Use predictive and prescriptive analytics to aid in this process. Take the time to get to know your customers deeper, including their values and what’s important to them. Align your brand values with those of your customers.

Customer

Litmus

OCTOBER 17, 2024

Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Litmus Email Analytics → A/B testing will help you refine your messaging and identify the emails that convert best, ensuring that your communications remain relevant and effective. Loyalty/advocacy. Reactivation/win-back.

Email Marketing

Customers.ai

JANUARY 3, 2025

Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai Behavioral Analytics Tools Understanding how customers interact with your site is the first step to optimizing their journey. The trick is to connect the dots.

Customer

Martech

MAY 15, 2025

Can your current analytics tools measure the new creative variations for each activation channel? Communicate early often and more than you think necessary Employee engagement is a leading cause of transformation failure, so you must share more than just the “why.” Include: Uncertainties. Include: Uncertainties. Challenges.

Transform