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Web Design Requirements Checklist: 10 Must-Haves for Every Marketing Website

Orbit Media Studios

Does the site comply with privacy laws? Does it record in Google Analytics? The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. Is the site accessible to them? You have a new lead.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine.

SEO 118
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. What does this do?

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 115
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The Importance of Email Marketing and How to Do it

Lynton Web

These technologies are not merely enhancing how we execute campaigns but are revolutionizing the very fabric of email strategy through predictive analytics, automation, and hyper-personalization. Automated Email Journeys : Automation has allowed for the creation of triggered emails based on user behavior.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page. Your Google Analytics account will show you which pages correlate with conversion. source Confirm this for yourself in your own Analytics.

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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. MailChimp: Email Newsletter Tool MailChimp is one of the most popular email marketing platforms due to its ease of use and ability to create great-looking emails with a drag-and-drop user interface.