Orbit Media Studios

JUNE 5, 2024

By Andy Crestodina There are so many ways to generate a B2B lead. Today we are sharing three advanced approaches to B2B lead generation. We’ll use the latest tools to strengthen the basic foundations of our lead generation efforts in three ways. Use generative AI to find gaps in conversion copywriting.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Unbounce

APRIL 6, 2023

Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content.

Product 81

Product Copywriting Price User-Generated 81

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. She said, “I like this phrase immensely.”

Copywriting 98

Copywriting Analytics User-Generated Retail 98

Orbit Media Studios

FEBRUARY 26, 2024

Does it record in Google Analytics? The best performing marketing websites with the highest ROI check every one of those boxes. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases.

Copywriting 72

Copywriting Law CRM User-Generated 72

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Strikingly, 99.5%

Copywriting 89

Copywriting User-Generated CRM Customer Journey 89

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 112

User-Generated Price Retail Marketing 112

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. The digital era has led to changes in the way brands market their products and services. The Shift to Customer-Centric Marketing.

Copywriting 141

Copywriting User-Generated Marketing Marketers 141

Rock Content

MARCH 25, 2023

Content marketing , includes not only creating and sharing persona-oriented content online, but also developing a content strategy, implementing SEO, and conducting a lot of research. Artificial intelligence has reached a point where it can do many content marketers’ daily tasks at a low level. I doubt so.

Content Marketing 59

Content Marketing Copywriting User-Generated Marketing 59

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. For PPC marketers, ChatGPT also unlocked game-changing potential. Looking back at ChatGPT’s debut ChatGPT launched on Nov.

Transform 120

Transform Copywriting User-Generated Price 120

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. Generate and validate structured data for your site in a heartbeat. Reporting and analytics. Let’s get started!

SEO 104

SEO Price Copywriting User-Generated 104

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine.

SEO 121

SEO Copywriting User-Generated Real Estate 121

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

Transform 52

Transform Analytics Copywriting Marketing 52

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. 55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 132

Customer Copywriting Marketing Marketers 132

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design. Job Function.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this.

Customer Journey 92

Customer Journey Copywriting Marketing Marketers 92

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Exist as a published page on your website or on a marketing platform.

Whitepaper 84

Whitepaper Copywriting User-Generated Promotion 84

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Every company needs marketing to succeed, and the impact of good marketing can make or break your organization.

Transform 81

Transform Marketing Marketers User-Generated 81

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 114

Email Marketing Price User-Generated Health 114

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Email Marketing 125

Email Marketing Marketing Marketers Direct Mail 125

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Marketing playbooks work the same.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hootsuite

APRIL 11, 2022

million users in the US alone. million users by 2023. The app keeps growing its user base with no sign of slowing down. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics. As of 2021, TikTok had 78.7

Analytics 110

Analytics Promotion Marketing Marketers 110

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 121

SEO Transform Copywriting Law 121

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 96

User-Generated Marketing Marketers Copywriting 96

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. So you can upload your marketing analytics data from any source and ask it for visualizations and insights. All you need is marketing data. There are no analytics programs that generate this report. No worries.

SEO 69

SEO Analytics Copywriting Marketing 69

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers. AI has all sorts of applications for marketing.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145