Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Martech

JANUARY 13, 2022

Marketing analytics to prove and improve business impact. Real-time data capture and bi-directional data integration sync with CRM. Lead management. Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics.

Marketing Automation Platform 124

Marketing Automation Platform CRM Direct Mail Price 124

Orbit Media Studios

FEBRUARY 28, 2024

It’s a question about Analytics, but it also reveals clues about culture. To get a good pre/post measurement, we’d like to audit your analytics when the project begins.” A good web firm measures the results of their work, which means they’re concerned about how your Analytics is set up now, before the project even starts.

User-Generated 90

User-Generated Analytics SEO Communications 90

Martech

JULY 25, 2022

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. MAPs and CRMs, while workhorses, haven’t been entirely effective in enabling marketing and sales teams to execute the transition.

CRM 113

CRM User-Generated Marketing Automation Platform Customer Journey 113

Martech

FEBRUARY 22, 2022

Use analytics to improve the customer journey. Customer experience platforms are designed to help brands manage their interactions with customers to enhance customer satisfaction. They serve as a single place for brands to manage the entire customer lifecycle journey, from overseeing a customer’s interaction to responding to queries.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

JUNE 26, 2023

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. Look through social media analytics to see how customers use your products or services and what content resonates with them the most.

Customer Journey 121

Customer Journey Customer Transform Retail 121

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Celebrate your successes Don’t be quiet about your successes, and don’t hesitate to roll up a series of small successes to make a bigger statement.

Email Marketing 105

Email Marketing Transform Health Marketing 105

Digital Marketer

MAY 25, 2023

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. email, chat, and phone), analytics and reporting capabilities, and more. Has a built-in data analytics engine.

Customer 75

Customer User-Generated eCommerce Education 75

Martech

JULY 13, 2022

Supervisor: A management role that oversees support team operations, assigns tasks to agents, and makes sure goals are met. The customer success management (CSM) team advocates for customers, prioritizing their needs and providing a big-picture overview of the customer experience for other teams (including marketing, sales, and CSR teams).

Customer 96

Customer CRM Health Communications 96