Analytics Customer Acquisition New Technology Transform 
The CMO Survey
FEBRUARY 21, 2020
Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Nearly half are utilizing AI to target customer decision making (49.6%). AI is only valuable if marketers use resulting marketing analytics.
Adobe Experience Cloud Blog
OCTOBER 14, 2014
It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. You get a finite amount of your customer’s mental bandwidth to try and engage with them.
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Martech
JANUARY 25, 2022
CRM platforms can save brands time and resources, yet their ability to enhance customer relationships is their greatest asset. Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Analytical CRM.
Adobe Experience Cloud Blog
JANUARY 7, 2015
Today with all of the analytical tools available and the shift toward engagement, marketing departments are under a lot of pressure to provide hard-hitting numbers. It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers.
Digital Marketer
MAY 19, 2023
Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. How customized are your solutions for each customer?
Unbounce
AUGUST 16, 2023
They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on. So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25]
Use Insider
FEBRUARY 16, 2022
Customer Relationship Management Platforms are a good tool in the initial phase as the premium on customer-centricity skyrockets. Customer experience is the number one driver of growth in 2021 and beyond. Understanding how customer behaviors change over time—and acting before they actually leave—can significantly reduce churn.
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