Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Are there key skills they should focus upon?

Transform 141

Transform Event Marketing Thought Leadership Analytics 141

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. We’re starting to see these profound transformations.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. 1: Start with the customer journey. Start with who matters most — the customer. Start with the customer journey,” Alfonso said.

Transform 107

Transform Customer Journey CRM Marketing Automation Platform 107

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Marketing Insider Group

NOVEMBER 16, 2021

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Queue the band led by the fabulous Paul Shaffer , and let’s get started!

Transform 91

Transform Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Kobe will be closing off the Inspiration Sessions by describing his vision for the technology, data, and marketing (TDM) start-up scene—topics that touch almost all marketers today. Marketing Presentations. Leveraging digital marketing and personalization across multiple channels is key.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Unbounce

JULY 14, 2023

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side.

Transform 52

Transform Marketing Marketers CRM 52