Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? But you’re a savvy, experienced digital marketer, so this is not news to you.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

Analytics 83

Analytics Key Performance Indicator User-Generated B2C 83

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 81

Marketing Strategy Content Marketing Key Performance Indicator Analytics 81

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 105

Whitepaper Analytics User-Generated Key Performance Indicator 105

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 102

Management Product Key Performance Indicator CMO 102

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 93

Content Marketing Key Performance Indicator Marketing Marketers 93

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 75

Marketing Plan Key Performance Indicator Marketing Marketers 75

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Digital Media and Design.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Rock Content

MAY 11, 2023

A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report? You must write a content marketing report that suits your specific needs. For instance, shares on social media indicate engagement.

Content Marketing 81

Content Marketing Key Performance Indicator B2C Marketing 81

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Key Performance Indicator 96

Key Performance Indicator Law Marketing Marketers 96

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Digital Marketer

APRIL 4, 2024

The list of metrics will help answer the important questions you, your business or customers have about paid marketing campaigns on Facebook Alas, these metrics cannot give all the answers you need to run successful paid campaigns… The 4 Biggest Mistakes Facebook Advertisers can Make The MeasurementMarketing.io

Price 96

Price Advertising Advertisers Key Performance Indicator 96

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. So, which metrics should digital marketers use? Usher) ,” (6.10).

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. Refining our TikTok marketing strategy.

Marketing Strategy 114

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 114

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. This level of accuracy ensures that your marketing efforts are more targeted and effective, significantly improving campaign outcomes and ROI.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Pam Didner

MARCH 4, 2022

I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. It impacts how you approach marketing, career development, and management communications. Your mindset guides your marketing efforts “Thoughts are behaviors we haven’t learned to observe yet.”

Key Performance Indicator 85

Key Performance Indicator Customer Journey Marketing Marketers 85

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator.

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. These approaches not only engage your audience but also provide you with content that can be leveraged in future marketing efforts. Want to get certified in Content Marketing?

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Thought Leadership 103

Thought Leadership Customer Acquisition Key Performance Indicator Price 103

Search Engine Land

JULY 12, 2023

Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies.

Advertising 95

Advertising Advertisers Branding Key Performance Indicator 95

Orbit Media Studios

JANUARY 26, 2022

Growth marketing is a crucial piece of the success puzzle for any business. It focuses on agility and leveraging analytics to make more data-driven decisions. You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy.

Marketing Strategy 61

Marketing Strategy Key Performance Indicator Marketing Marketers 61

Sachs Marketing Group

AUGUST 14, 2023

For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Take a look at Sachs Marketing Group on Facebook for an example!

Advertising 72

Advertising Advertisers Key Performance Indicator Analytics 72

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Sachs Marketing Group

APRIL 5, 2024

For more impact, allocate 5-12% of your marketing budget. Regularly review performance metrics to adjust your spending for the best investment return. Tailor your budget to your specific business needs and market conditions. From there, adjust based on your initial campaigns’ performance and ROI.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Rock Content

APRIL 16, 2023

The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Content marketing is a massive part of any successful digital-age marketing campaign. But content marketing for non-profits differs from other types in some critical ways.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52