Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Transform 141

Transform Event Marketing Thought Leadership Analytics 141

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. Q: You have background in radio and communications from before you joined RSM marketing.

Transform 125

Transform Communications Education Global Marketing 125

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Pan for Marketing Gold. So, how does my gold panning experience relate to you, my fellow marketers? I encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. Run that analytics report ! I’m glad you asked.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Pam Didner

APRIL 16, 2021

What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. The event industry will have a strong comeback in the near future. So, what’s next?

Marketing 96

Marketing Marketers Communications Manufacturing 96