Analytics Gen Z Place Real Estate 
Hubspot Marketing
DECEMBER 13, 2023
Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.
Search Engine Land
JULY 13, 2023
Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. By using TikTok Analytics within Creator Tools, you can evaluate which videos bring in followers and how your existing audience interacts and engages with your content. So use this real estate wisely.
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Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. Instagram isn’t the place for “ordinary” product snapshots.
Neil Patel
JANUARY 18, 2023
Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Short videos: On mobile SERPS, short videos take up significant real estate. These AR search results place markers in a video feed in 3D space. What does that mean for search?
Search Engine Land
FEBRUARY 19, 2024
Google’s recent introduction of AI in maps exemplifies this approach, harnessing LLMs to interpret conversational queries and recommend relevant places tailored to users’ interests. Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share.
Sprout Social
SEPTEMBER 28, 2021
” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Beyond your own research, consider using your YouTube analytics to assess what’s already getting traction. Should we focus on long-form or short-form videos ?
Hootsuite
APRIL 4, 2023
The platform is primarily visual, so it’s the place for a carousel of photos and videos. As the place for 280-character comments, it’s best to use Twitter for direct donation requests, like Generous Heart did with this Tweet. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34.
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