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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” You don’t need to take any action on your existing setup.

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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. These results come from a thoughtful law firm SEO strategy. Ready to create an SEO strategy that increases your organic traffic? What Is Law Firm SEO? Is SEO Important for Lawyers? This one page sends an estimated 2.2K

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Google Analytics also helps with market research. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. On-Page SEO On-page SEO is the practice of optimizing individual webpages to rank higher in search results.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. Psst, while you’re here, maybe brush up on your social SEO skills ?) But be careful. Clear data.

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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Ahrefs, SEMrush, etc.)

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.