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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Understanding your audience helps you cater to them.

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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Hubspot Marketing

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Post-Pandemic Video Marketing Trends 73. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. The research by Wyzowl put forward that 91% of marketers claim video content has become more relevant than ever for brands and businesses in this era of the pandemic.

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Top 10 Social Media Platforms in the Philippines

Spiralytics

The platform’s allure lies in its unparalleled reach, sophisticated targeting options through Facebook Ads Manager, and robust campaign optimization analytics. It’s not just a social hub but a dynamic marketing ecosystem. Marketers can use it for brand building, leveraging analytics tools for data-driven strategies.

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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. 2. .” — Andrew Delaney, Social Media Marketing Manager at HubSpot. Here are a few examples: Twitter Analytics. billion users.

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The 10 Biggest Trends in Entrepreneurship to Look For in 2021

Neil Patel

While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning. The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.