5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]
Hubspot Marketing
MAY 8, 2023
To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Understanding your audience helps you cater to them.
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