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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Search tools (related searches, etc.) Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers. Now we understand the search landscape, we can dig into the relative merits of SEO and PPC and how these apply to your situation. Organic listings.

SEO 101
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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses.

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Recognizing our Agency Partner Founding Members

Sprout Social

Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. CF Search Marketing. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

Rock Content

Even YouTube and Pinterest can be thought of as search engines since they’re often used to discover content. But Google is the clear category leader, with almost 92% of the search market share. Each search engine has its own methodology and ranking criteria. How do search engines work? Google Analytics.

SEO 81
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. Backlinko) 84% of search engine users turn to Google three or more times daily. Oberlo) Google holds almost 85% of the total global search market. Statista) 45.1%

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What is a content audit?

Search Engine Land

Conductor) Optimized content is a lead machine: It brings in 3x the leads of traditional marketing but costs 62% less to maintain. Get the daily newsletter search marketers rely on. Analytics software. Analytic data is important to your content audit. Is the focus keyword placed optimally?).

SEO 98
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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

John: Yeah so that leads me to my next question where’s the best place to hide a dead body? For sure and especially if you think about you know, so many local searches are actually mobile and in an industry like food and beverage or even healthcare, two out of three or three out of four of those searches are happening on mobile devices.

SEO 30