Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Get the daily newsletter search marketers rely on.

Analytics 98

Analytics Management Place Search Marketers 98

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 113

Analytics User-Generated Customer Acquisition Place 113

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

Search Marketers 97

Search Marketers Health Marketing Marketers 97

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Google Places Gets Its Own iPhone App. Bing: The Fallacy Of The Superior Search Engine by Conrad Saam.

Search Marketers 123

Search Marketers Health Law Marketing 123

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 127

Search Marketers Non-Profit Marketing Marketers 127

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 98

Education Search Marketers SEO Marketing 98

Search Engine Land

FEBRUARY 12, 2023

Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

JANUARY 21, 2023

Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It 2014: That meant more protection for searchers but what did the loss of referrer data mean for search marketers? Google Germany Gone Kaput? 2007: That time when Google Germany disappeared due to google.de

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 4. SUBSCRIBE See terms.

Analytics 100

Analytics Advertising Advertisers Digital Marketing 100

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Google testing new look for local inventory ads in place of local pack. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly.

Search Marketers 120

Search Marketers Marketing Marketers SEO 120

Search Engine Land

FEBRUARY 9, 2023

Google Moves Away From Large Navigation Drop Down Menu 2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Ah, Google FIber! 2010: Better in general.

Search Marketers 92

Search Marketers Pharmaceutical Price Marketing 92

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 114

Search Marketers User-Generated SEO Marketing 114

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 98

Search Marketers Marketing Marketers SEO 98

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Get the daily newsletter search marketers rely on. Why we care.

Analytics 111

Analytics Advertising Advertisers Marketing 111

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 131

Whitepaper Analytics User-Generated Key Performance Indicator 131

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. This allows Google Analytics to dynamically adjust its behavior.

Analytics 131

Analytics Advertising Advertisers SEO 131

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

MARCH 11, 2024

Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. Thousands of brands appear to have their ads placed on Made for Advertising sites via the Microsoft Audience Network. ” Get the daily newsletter search marketers rely on.

Advertising 130

Advertising Advertisers Non-Profit Branding 130

Search Engine Land

MAY 6, 2024

Dig deeper: How to improve PPC campaign performance: A checklist Get the daily newsletter search marketers rely on. Use Google Analytics 4 conversion path reports to understand where paid search fits into the bigger picture. Business email address Subscribe Processing.

Analytics 84

Analytics Advertising Advertisers Place 84

Search Engine Land

APRIL 23, 2024

The combination of keywords in the text overlay and description in the screenshots of the video below are great examples of strategically placing keywords: Talking about a keyword in a TikTok video is important because mentioning it verbally reinforces your video’s relevance, making it more likely to be shown to users interested in that topic.

SEO 122

SEO Gen Z User-Generated Entertainment 122

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further. See terms. See terms.

SEO 128

SEO Communications Place Analytics 128

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. The deprecation of cookies wasn’t the only thing behind making this change.

Customer Acquisition 126

Customer Acquisition Marketing Marketers Global Marketing 126

Search Engine Land

DECEMBER 1, 2023

This will help those individual products to rank for those all-important searches from potential customers. Direct people from a holiday-based blog post or content page directly to relevant product pages to help users navigate to the right place and strengthen the importance of those products with internal linking. See terms.

SEO 134

SEO PR eCommerce Analytics 134

Search Engine Land

JANUARY 24, 2024

Profit margins Product scoring places significant emphasis on products with lucrative profit margins because they contribute more to the advertiser’s bottom line. Dig deeper: Margin-based tracking: 3 advanced strategies for Google Shopping profitability Get the daily newsletter search marketers rely on.

Product 108

Product Transform Price Market Trends 108

Search Engine Land

DECEMBER 27, 2023

CNET wrongly believed that content deprecation “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results.” In memoriam: Google Analytics UA We knew the end of Universal Analytics (UA) was inevitable. It didn’t. Sign up here for free access.

SEO 132

SEO User-Generated Gen Z Analytics 132

Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. The decisions you make and plans you put in place to make much-needed improvements can be the make-or-break action for that business and its survival.

SEO 142

SEO Energy Analytics Health 142

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 132

SEO Analytics PR Branding 132

Search Engine Land

JULY 13, 2023

The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% according to Adobe Analytics data. Get the daily newsletter search marketers rely on. Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. billion in the U.S., SUBSCRIBE See terms.

Retail 98

Retail Marketing Mix Analytics Advertising 98

Search Engine Land

SEPTEMBER 22, 2023

Each post was about our new course designed for PR and communications professionals who need to improve their metrics and want to use Google Analytics 4 (GA4) to show their value. Get the daily newsletter search marketers rely on. Say hello to your new secret weapon: Google Analytics 4 (GA4)!” SUBSCRIBE See terms.

PR 122

PR User-Generated Analytics Communications 122

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. Get Started All your social media analytics in one place. Clear data. Try it free today.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

SEPTEMBER 5, 2023

Analytical noise When organic search visits are going up, it’s tempting to deem SEO strategy a success. Not having the right level of insight or ability to isolate valuable visitor segments from noise can lead to: Analytical mistakes. Google Search Console GSC is a great place to start looking. SUBSCRIBE See terms.

SEO 139

SEO User-Generated Analytics eCommerce 139

Search Engine Land

NOVEMBER 6, 2023

Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more. Dig deeper: How to redesign your site without losing your Google rankings Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 126

SEO New Technology Analytics eCommerce 126

Search Engine Land

DECEMBER 15, 2022

A few of the main ones include: Google Search Console Google Analytics Adobe Analytics Bing Webmaster Tools Internal site search. I’m going to assume that you have these tools in place already. With your tools and analytics in place, you’ll want to begin tracking major events. .

SEO 99

SEO Analytics Place Branding 99

Martech

JANUARY 10, 2022

Do we have the right human resources in place? If you have marketing staff, utilizing SEO toolsets can make them more efficient and effective. The vast majority of organic search marketers struggle to justify their SEO budgets. Click here to download! Do we have C-level buy-in? Do we have the right technical resources?

SEO 114

SEO Whitepaper Marketing Marketers 114

Search Engine Land

MAY 16, 2023

Joining it with Google Analytics data to create a fuller picture of the user journey. Get the daily newsletter search marketers rely on. For starters, you will not see PMax data fall under the default Paid Search channel grouping but a separate grouping called Cross Channel containing PMax and Smart Shopping campaign data.

User-Generated 98

User-Generated Analytics Advertising Advertisers 98