article thumbnail

Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Get the daily newsletter search marketers rely on.

Customer 102
article thumbnail

Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. That’s Reddit. Is there anything in the beta stage?

article thumbnail

Diversifying your B2B paid media portfolio: When does it make sense?

Search Engine Land

But with its unique target audience and complex sales cycles, B2B marketing requires different strategies and platforms explicitly tailored to its needs. Most B2B companies also spend more on traditional marketing (magazines, radio, broadcast TV, and street furniture, to name a few) than digital ad spending. SUBSCRIBE See terms.

article thumbnail

How organizational structure can hurt PPC campaign performance

Search Engine Land

And I’ll admit, it’s frustrating sometimes to watch companies trip over themselves based on the team structure they’ve put in place. It’s common in many organizations to separate teams based on a traditional marketing funnel. Get the daily newsletter search marketers rely on. See terms.

article thumbnail

Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

First, they have a content strategy in place. Once the skills, expertise, and strategy are in place, your team should be able to produce amazing content that earns real results at triple the rate of traditional marketing while costing 62% less. Get the daily newsletter search marketers rely on.

SEO 86
article thumbnail

What is a content audit?

Search Engine Land

Conductor) Optimized content is a lead machine: It brings in 3x the leads of traditional marketing but costs 62% less to maintain. Get the daily newsletter search marketers rely on. Is the focus keyword placed optimally?). Demand Metric ). It will improve your future content creation. Processing…Please wait.

SEO 99